![]() Big Bad: He's the main antagonist of the film.Be Yourself: An unusual case where the villain promotes this, showing the downsides of fully embracing your passions without any regard for how it affects others.It is not until he believes that Miguel might jeopardize his fame and image does he let his true colors show. Bait the Dog: He listened to a boy playing "his" song during the party with honest interest, dives into the pool to save him when he accidentally falls in, he invites him to enjoy the rest of his party and encourages his dream when he finds out that he is (supposedly) his great-great grandson and has a legitimate Squee moment when fireworks start to go off.But rather than dismissing Héctor as a liar, he ends up confirming that Héctor was the real songwriter by telling another lie that he only "took" the songs as a means to keep a part of Héctor alive despite knowing beforehand that Héctor is being forgotten. Héctor is reputated to be a lying Con Man and Miguel clearly believes that Ernesto wrote the songs himself. Bad Liar: He's such a terrible liar that it's amazing that he managed to get away with the biggest lies for over 90 years.Unfortunately for him, this gives Imelda the opportunity to steal the photo back again. Attention Whore: He joins Imelda in singing "La Llorona" to stop her from taking Héctor's photo but then quickly gets swept up in the attention and literally takes over singing the rest of the song. ![]() …Except for that one guy who missed everything. And There Was Much Rejoicing: Everyone in the Land of the Dead rejoiced after Ernesto is exposed as a fraud/murderer and gets crushed by a bell again.Perhaps one of the most family-friendly depictions of Hell for a villain in media. This means that he’s essentially trapped in the Land Of The Dead with the knowledge that he’s disgraced in both worlds forever, and he can’t even commit suicide. Even if Ernesto escapes the bell, according to Lee Unkrich, he’ll still be remembered for his movies. ![]() And I Must Scream: His status by the end of the film is crushed beneath a bell and still alive in the Land of the Dead, both worlds know him to be a murderer and it is doubtful anyone in the Land of the Dead is going to get that bell off him.Ambition Is Evil: Ernesto only became the star he was after he murdered Héctor and stole his songs.In the end, Ernesto's legacy is a disgraced and abandoned tomb, with his memory becoming nothing more than an accessory to Héctor's story. He ends up dying prematurely when a bell accidentally crushed him at the height of his career, and then his crimes are exposed by Héctor's descendant Miguel, destroying his reputation overnight. ![]()
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